Earlier in the year I sounded out what I believed would be the major trends in 2019 that would influence digital. This is a quick reminder of what I thought at the time
The Google Marketing Platform helps improve digital marketing
Businesses are shifting from multichannel to omnichannel marketing
Pay per click marketing will focus on audiences and automation
Marketers are shifting SEO efforts to focus on voice search
Video is moving customers further down the sales funnel
Video chat is taking over chatbots
Live streaming and user-generated content are important social media tactics for lead gen and ecommerce stores
While these trends may seem a little daunting, their benefits are vast to business and sales.