LinkedIn Super Charges Ads With Major AdTech Deal
LinkedIn’s bumper 2019 continues apace with its acquisition of advertising tech business Drawbridge, for an undisclosed fee.
Drawbridge’s advanced artificial intelligence will be used to help improve reach for LinkedIn’s Matched Audiences and Audience Network campaigns, providing better marketing attribution.
After 13 years in the doldrums, LinkedIn’s ad business to booming, with LinkedIn’s Marketing Solutions revenue up 46% year on year.
LinkedIn’s ad business finally means business.