Five years ago, many of us drenched ourselves in ice water to raise awareness and money for ALS, spurring major developments to fight the disease. Not only did the Ice Bucket Challenge inspire millions of people to help those with ALS, it was the inspiration behind Facebooks first fundraising tools in 2015.
Since then, people have raised over $2 billion to support the people and causes they care about on Facebook, with $1 billion of that coming from birthday fundraisers alone. By dedicating their special day to a nonprofit organization, people rally their friends and family to support important causes. From birthdays and Giving Tuesday to anytime throughout the year, over 45 million people have donated to or created a fundraiser on Facebook — which has more than doubled since last November.
$2 Billion+ raised for nonprofits and personal causes since launched in 2015
$1 Billion of the $2 Billion+ raised is from Birthday fundraisers
45 Million+ people have donated or started a Facebook fundraiser