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The Science of a Viral Video

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What if you could pull out a special recipe and put together a viral video that wows your audience? What if you could discover the secret sauce that turns out winner after winner? Content creators and small business owners would love to discover a magic formula that will transform their content marketing strategies.

Viral videos gather traction quickly and are shared multiple times through social media, reaching people who wouldn’t normally see your content. Sometimes, they’re picked up by larger publications and syndicates and keep spreading like wildfire.

Now we get to the hard part. Apart from a few lucky flukes, most viral videos are the result of a lot of work combined with a sprinkling of luck and a dash of impeccable timing.
Making a viral video is a lot like cooking. Having a good recipe and the key ingredients makes it easier to get it right, but you’ll still struggle the first few times you try it. As you get used to your equipment and get to know its quirks, the food begins to turn out better and better until you’re creating amazing dishes on a regular basis.
The techniques and insights we’re sharing here aren’t a quick fix or a guarantee. Adding the ingredients together and stirring a couple of times doesn’t mean you’ll succeed. Instead, these tips are the foundation you can use to create your own secret recipe.

  • Keep it short and sweet
  • Focus on a single message
  • Provide value
  • Use the right format
  • Create a catchy, branded thumbnail
  • Powerful headline and supporting copy
  • Keep paying attention after you hit publish
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